If you’re looking to gain exposure and pick up more clients, the use of social media is essential for any PT. People go on social media platforms to discover and research potential personal trainers, and a presence on social media has the ability to dramatically enhance your business.
Your followers will expect consistent updates and engaging content. It can be hard to know where to start, so we have come up with five
content ideas for you to incorporate into your social media schedule.
When it comes to posting, consistency is key. However, with that being said, there is a line between being consistent and annoying followers
by posting too much. Depending on your business, we recommend posting quality content about three to four times a week, as this will keep
audiences engaged without bombarding their feed. What matters the most is not how much you post, but what you post. Always bear in
mind that quality over quantity, and it’s better to skip a day of posting than post something with little substance. Now, you might be
wondering – what exactly is a post with substance?
Below are five examples of the types of content that are currently trending on social media and are found by audiences to be valuable and engaging.
1. Right vs Wrong Technique Comparisons
Many people follow personal training accounts in the search for useful and practical fitness related information. This is highly valuable content, offering easy to interpret, simple advice on technique. It is a great way to engage with beginners, as well as spark conversation among more experienced fitness gurus.
2. Humorous content
Who doesn’t love to laugh? Jokes or memes are all over the web, and commonly found on many personal trainer’s accounts. They are a great way to keep audiences entertained and show a bit of your personality, as well.
3. Sharing personal recipes/nutrition advice
Nutrition is an important part of overall health and fitness. Many people are interested in the diet of personal trainers and sharing recipes is a common trend among PTs and nutritionists on social media. Be creative and, of course, healthy with your recipes, as people appreciate discovering new ideas. Also, try to keep them quick and simple, as it’s social media, not a recipe book. People are scrolling fast and are looking for content that they can ‘digest’ easily. ;)
4. Connect with industry voices
The power of influencers is at an all-time high – Twitter found that 49% of consumers look to influencers to help them decide what to buy. If you don’t have a big following, tapping into the power of influencers could be a great tool. Begin by researching some influencers or industry voices that align with your business and connect with them. They don’t necessarily need to have a massive following, but engaging with an industry leader on social media will help you establish yourself on social media in the fitness and health space. The options for collaboration are endless, so influencers are worth checking out!
5. Before and After Photos
Aspirational posts such as before and after photos are one of the most common posts found on fitness-related social media accounts, and they
consistently perform well on social media. Transformations are a great way of showcasing the quality of your services and acts as tangible
‘proof’ that you’re the real deal. Dramatic transformations also can receive a great deal of attention on social media,
helping your account to gain exposure. However, you don’t always need to show a photo of a body to show a transformation. Many
trainers opt for smaller, more genuine transformations. As you know, an improved mindset can be the greatest transformation of all.
When incorporating the above styles of content, aim for variety. Followers can get bored with the same content, so try to mix it up as much as you can. Most importantly, put your own unique flare on your social media. Show why you’re different and worth listening to.